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You can view full text of the latest Auditor's Report for the company.

ISIN: INE0O7A01017INDUSTRY: Advertising & Media Agency

NSE   ` 350.65   Open: 353.00   Today's Range 349.00
354.00
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374.80
Year End :2025-03 

We have audited the financial statements of Pramara Promotions Limited (“The Company),
which comprise the balance sheet as at March 31, 2025, the statement of Profit and Loss,
Statement of Changes in Equity, the Cash flow statement for the year then ended and
notes to the financial statements including a summary of significant accounting policies
and other explanatory information (herein after referred to as “Financial Statement”).

In our opinion and to the best of our information and according to the explanations given
to us, the aforesaid financial statements given the information required by the Companies
Act, 2013, in the manner so required and give a true and fair view in conformity with the
accounting Standard prescribed under section 133 of the Act read with Companies
(Accounting Standards ) Rule 2021 and other accounting principles generally accepted in
India, of the state of affairs as at March 31, 2025, The profits/ loss, Changes in Equity
and its cash flows for the year ended on that date.

Basis for opinion

We conducted our audit of the financial statements in accordance with the Standards on
Auditing (SAs) as specified under section 143(10) of the Act. Our responsibilities under
those Standards are further described in the “Auditor’s Responsibilities for the Audit of
the Consolidated Financial Statements” section of our report. We are independent of the
Company in accordance with’ Code of Ethics issued by the Institute of Chartered
Accountants of India together with the independence requirements that are relevant to
our audit of the financial statements under the provisions of the Act and the rules
thereunder, and we have fulfilled our other ethical responsibilities in accordance with
these requirements and the Code of Ethics. We believe that the audit evidence we have
obtained is sufficient and appropriate to provide a basis for our opinion on the financial
statements.

Key audit matters

Key audit matters are those matters that, in our professional judgment, were of most
significance in our audit of the financial statements for the financial year ended March
31, 2025. These matters were addressed in the context of our audit of the financial
statements as a whole, and in forming our opinion thereon, and we do not provide a
separate opinion on these matters.

Information Other than the financial Statement and Auditor Report thereon

The Company’s Board of Directors is responsible for the preparation other information.
The other information comprises the information included in the Board Report of the
company, but does not include the financial statements and our auditor’s report thereon.

Our opinion on the financial statements does not cover the other information and we do
not express any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the
other information and, in doing so, consider whether the other information is materially
inconsistent with the financial statements or our knowledge obtained in the audit or
otherwise appears to be materially misstated. If, based on the work we have performed,
we conclude that there is a material misstatement of this Other Information, we are
required to report that fact. We have nothing to report in this regard.

Responsibilities of management for the financial statements

The Company’s Board of Directors is responsible for the matters stated in section 134(5)
of the Act with respect to the preparation of these financial statements that give a true
and fair view of the financial position, financial performance, Changes in Equity and
cash flows in accordance with the accounting principles generally accepted in India,
including the Accounting Standards specified under section 133 of the Act. This
responsibility also includes maintenance of adequate accounting records in accordance
with the provisions of the Act for safeguarding of the assets and for preventing and
detecting frauds and other irregularities; selection and application of appropriate
accounting policies; making judgments and estimates that are reasonable and prudent;
and design, implementation and maintenance of adequate internal financial controls,
that were operating effectively for ensuring the accuracy and completeness of the
accounting records, relevant to the preparation and presentation of the financial
statement that give a true and fair view and are free from material misstatement,
whether due to fraud or error.

In preparing the financial statements, management is responsible for assessing the
Company’s ability to continue as a going concern, disclosing, as applicable, matters
related to going concern and using the going concern basis of accounting unless
management either intends to liquidate the Company or to cease operations, or has no
realistic alternative but to do so. Those Board of Directors are also responsible for
overseeing the Company’s financial reporting process.

Auditor’s responsibilities for the audit of the financial statements

Our objectives are to obtain reasonable assurance about whether the financial
statements as a whole are free from material misstatement, whether due to fraud or
error, and to issue an auditor’s report that includes our opinion. Reasonable assurance
is a high level of assurance, but is not a guarantee that an audit conducted in
accordance with SAs will always detect a material misstatement when it exists.
Misstatements can arise from fraud or error and are considered material if, individually
or in the aggregate, they could reasonably be expected to influence the economic
decisions of users taken on the basis of these financial statements.

As part of an audit in accordance with SAs, we exercise professional judgment and
maintain professional scepticism throughout the audit. We also:

• Identify and assess the risks of material misstatement of the financial statements,
whether due to fraud or error, design and perform audit procedures responsive to
those risks, and obtain audit evidence that is sufficient and appropriate to provide a
basis for our opinion. The risk of not detecting a material misstatement resulting from
fraud is higher than for one resulting from error, as fraud may involve collusion,
forgery, intentional omissions, misrepresentations, or the override of internal control.

• Obtain an understanding of internal control relevant to the audit in order to design
audit procedures that are appropriate in the circumstances under section 143(3) (i) of
the Act

• Evaluate the appropriateness of accounting policies used and the reasonableness of
accounting estimates and related disclosures made by management.

• Conclude on the appropriateness of management’s use of the going concern basis of
accounting and, based on the audit evidence obtained, whether a material uncertainty
exists related to events or conditions that may cast significant doubt on the
Company’s ability to continue as a going concern. If we conclude that a material
uncertainty exists, we are required to draw attention in our auditor’s report to the
related disclosures in the financial statements or, if such disclosures are inadequate,
to modify our opinion. Our conclusions are based on the audit evidence obtained up
to the date of our auditor’s report. However, future events or conditions may cause the
Company to cease to continue as a going concern.

• Evaluate the overall presentation, structure and content of the financial statements,
including the disclosures, and whether the financial statements represent the
underlying transactions and events in a manner that achieves fair presentation.

We communicate with those charged with governance regarding, among other matters,
the planned scope and timing of the audit and significant audit findings, including any
significant deficiencies in internal control that we identify during our audit.

We also provide those charged with governance with a statement that we have complied
with relevant ethical requirements regarding independence, and to communicate with
them all relationships and other matters that may reasonably be thought to bear on our
independence, and where applicable, related safeguards.

From the matters communicated with those charged with governance, we determine
those matters that were of most significance in the audit of the financial statements for
the financial year ended March 31, 2025 and are therefore the key audit matters. We
describe these matters in our auditor’s report unless law or regulation precludes public
disclosure about the matter or when, in extremely rare circumstances, we determine that
a matter should not be communicated in our report because the adverse consequences of
doing so would reasonably be expected to outweigh the public interest benefits of such
communication.

Report on other legal and regulatory requirements

1. As required by the Companies (Auditor’s Report) Order, 2020 (“the Order”), issued by
the Central Government of India in terms of sub-section (11) of section 143 of the Act, we
give in the “Annexure A” a statement on the matters specified in paragraphs 3 and 4 of
the Order, to the extent applicable.

2. As required by Section 143(3) of the Act, we report that:

(a) We have sought and obtained all the information and explanations which to the best
of our knowledge and belief were necessary for the purposes of our audit.

(b) In our opinion, proper books of account as required by law have been kept by the
Company so far as it appears from our examination of those books

(c) The Balance Sheet, the Statement of Profit and Loss and the Cash Flow Statement
dealt with by this Report are in agreement with the books of account.

(d) In our opinion, the aforesaid financial statements comply with the Accounting
Standards specified under Section 133 of the Act, read with Rule 7 of the Companies
(Accounts) Rules, 2014.

(e) On the basis of the written representations received from the directors as on 31st
March 2023, none of the directors are disqualified as on 31st March 2025 from being
appointed as a director in terms of Section 164 (2) of the act

(f) With respect to the adequacy of the internal financial controls with reference to
financial statements of the Company and the operating effectiveness of such controls,
refer to our separate Report in “Annexure B”.

(g) With respect to the other matters to be included in the Auditor’s Report in accordance

with Rule 11 of the Companies (Audit and Auditors) Rules, 2014, in our opinion and

to the best of our information and according to the explanations given to us:

i. The Company has does not have any pending litigations as on 31st March 2025 on
its financial position in its Financial Statements.

ii. The Company did not have any long-term contracts for which there were any
material foreseeable losses.

iii. There are no amounts which were required to be transferred to the Investor
Education and Protection Fund by the company.

iv. The Company has not declared or paid any dividend during the year.

v. The management has represented that, to the best of its knowledge and belief,
other than as disclosed in the notes to the accounts,

i. No funds have been advanced or loaned or invested (either from borrowed
funds or share premium or any other sources or kind of funds) by the
company to or in any other person(s) or entity(ies), including foreign
entities 'Intermediaries', with the understanding, whether recorded in
writing or otherwise, that the Intermediary shall, whether, directly or
indirectly lend or invest in other persons or entities identified in any
manner whatsoever by or on behalf of the company 'Ultimate
Beneficiaries' or provide any guarantee, security or the like on behalf of
the Ultimate Beneficiaries; and

ii. No funds have been received by the company from any person(s) or entity
(ies), including foreign entities 'Funding Parties', with the understanding,
whether recorded in writing or otherwise, that the company shall,
whether, directly or indirectly, lend or invest in other persons or entities
identified in any manner whatsoever by or on behalf of the Funding Party
'Ultimate Beneficiaries' or provide any guarantee, security or the like on
behalf of the Ultimate Beneficiaries.

iii. Based on audit procedures carried out by us, that we have considered
reasonable and appropriate in the circumstances, nothing has come to
our notice that has caused us believe that the representations under sub¬
clause (i) and (ii) contain any material misstatement.

vi. Pursuant to Rule 3 (1) of the Companies (Accounts) Rules, 2014 for maintaining
books of accounts using accounting software which has a feature of edit log i.e.
recording of audit trail facility made applicable from April 01, 2023 to the
company which are companies incorporated in India & accordingly, reporting
under rule 11(g) of Companies (Audit & Auditors) Rules, 2014 is applicable for
the Financials year ended March 31, 2025.

The company has used such accounting software for maintaining its books of
account which has a feature of recording audit trail (edit log) facility and the
same has been operated throughout the year for all transactions recorded in
the software and the audit trail feature has not been tampered with and the
audit trail has been preserved by the company as per the statutory
requirements for record retention.

vii. With respect to the matter to be included in the Auditor’s Report under Section
197(16) of the Act: In our opinion and according to the information and
explanations given to us, the remuneration paid by the Company to its
directors during the current year is in accordance with the provisions of Section
197 of the Act. The remuneration paid to any director is not in excess of the
limit laid down under Section 197 of the Act. The Ministry of Corporate Affairs
has not prescribed other details under Section 197(16) of the Act which are
required to be commented upon by us.

For Satyaprakash Natani and Co.

Chartered Accountants

Firm’s Registration Number: 115438W

Sd/-

CA Satyaprakash Natani

Partner

MRN: 048091

Place: Mumbai

Date: 30-05-2025

UDIN: 25048091BMKQMD8927