7. Provisions and Contingent Liabilities and Contingent
Assets

A provision is recognised only when there is a present
legal or constructive obligation as a result of a past
event that probably requires an outflow of resources to
settle the obligation and in respect of which a reliable
estimate can be made. Provision is determined
based on the best estimate required to settle the
obligation at the Balance Sheet date. The amount
recognised as a provision is the best estimate of the
consideration required to settle the present obligation
at the reporting date, taking into account the risks and
uncertainties surrounding the obligation. If the effect
of the time value of money is material, provisions are
discounted using a current pre-tax rate that reflects
current market assessment of time value of money
and, where appropriate, the risks specific to the
liability. Provisions are reviewed at each reporting date
and are adjusted to reflect the current best estimate.

Contingent liabilities are also disclosed when there
is a possible obligation arising from past events,
the existence of which will be confirmed only by
the occurrence or non - occurrence of one or more
uncertain future events not wholly within the control of
the Company. Claims against the Company where the
possibility of any outflow of resources in settlement is
remote, are not disclosed as contingent liabilities.

Provisions and Contingent Liabilities and Contingent
Assets are reviewed at each Balance Sheet date.
Contingent Assets and related income are recognised
when there is virtual certainty that inflow of economic
benefit will arise.

A provision for onerous contracts is measured at the
present value of the lower of the expected cost of
terminating the contract and the expected net cost
of continuing with the contract. Before a provision is
established, the Company recognises any impairment
loss on the assets associated with that contract.

Contingent assets are not recognised in financial
statements since this may result in the recognition
of income that may never be realised. However,
when the realization of income is virtually certain,
then the related asset is not a contingent asset and
is recognised. A contingent asset is disclosed, in
financial statements, where an inflow of economic
benefits is probable.

8. Revenue Recognition

Revenue from contracts with customers
Revenue recognition is based on the delivery
of performance obligations and an assessment
of when control is transferred to the customer.
Revenue is recognised either when the performance

obligation in the contract has been performed (point
in time' recognition) or ‘over time' as control of the
performance obligation is transferred to the customer.
The Company enters into contracts which have
combinations of services which are generally capable
of being distinct and are accounted as separate
performance obligations.

The transaction price, being the amount to which the
Company expects to be entitled and has rights to under
the contract is allocated to the identified performance
obligations. The transaction price will also include an
estimate of any variable consideration based on the
achievement of agreed targets. Variable consideration
is not recognised until the performance obligations are
met. Revenue is stated exclusive of Goods and Service
tax and other taxes, which are subsequently remitted to
the government authorities. Following are the revenue
recognition principles for major streams of business:

a. Commission Revenue in respect of advertisements
placed with media by the Company on behalf of
its clients (net of trade discount, as applicable)
is recognised on telecast or publishing of the
advertisements.

b. Revenue from creative jobs and other media
related services is recognised at a point in time or
over a period based on assessment of the terms of
respective agreements.

The amount of revenue recognised depends on whether
the Company acts as an agent or as a principal.

Certain arrangements with customers are such that
the Company's responsibility is to arrange for a third
party to provide a specified good or service to the
customer. In these cases the Company is acting as an
agent as the Company does not control the relevant
good or service before it is transferred to the client.
When the Company acts as an agent, the revenue
recorded is the net amount retained. Costs incurred
with external suppliers (such as production costs
and media suppliers) are excluded from revenue and
recorded as work in progress until billed.

The Company acts as principal when the Company
controls the specified good or service prior to transfer.
When the Company acts as a principal, the revenue
recorded is the gross amount billed. Billings related to
out-of-pocket costs such as travel are also recognised
at the gross amount billed with a corresponding
amount recorded as an expense.

A contract asset is the right to consideration in
exchange for goods or services transferred to
the customer. Contract assets are transferred to
receivables when the rights become unconditional.

A contract liability is the obligation to transfer goods
or services to a customer for which the Company has
received consideration (or an amount of consideration
is due) from the customer. If a customer pays
consideration before the transfer of goods or services,
a contract liability is recognised when the actual
payment is made or the payment is due (whichever is
earlier). Contract liabilities are recognised as revenue
when the performance obligation is satisfied.

9. Other Income

Interest income from a financial asset is recognised
when it is probable that the economic benefits will
flow to the Company and the amount of income can
be measured reliably. Interest income is accrued on a
time basis, by reference to the principal outstanding
and at the effective interest rate applicable.

Facility sharing income is accounted on accrual basis
based on the terms of the agreement.

Dividend income is recognised when the right to
receive the amount is established.

10. Employee benefits

A. Short-term employee benefits:

All employee benefits payable within twelve months
of rendering the service are classified as short-term
employee benefits. A liability is recognised for benefits
accruing to employees in respect of wages and
salaries in the period the related service is rendered
at the undiscounted amount of the benefits expected
to be paid in exchange for that service. Liabilities
recognised in respect of short-term employee
benefits are measured at the undiscounted amount of
the benefits expected to be paid in exchange for the
related service.

B. Post employment benefits

a. Defined contribution plans

Provident Fund: Contribution towards provident
fund is made to the regulatory authorities. Such
benefits are classified as Defined Contribution
Schemes as the Company does not carry any further
obligations, apart from the contributions made on a
monthly basis and are charged as an expense based
on the amount of contribution required to be made
and when services are rendered by the employees.
Employee State Insurance: Fixed contributions
towards contribution to Employee State Insurance
etc. are considered as defined contribution plans
and are charged as an expense based on the
amount of contribution required to be made and
where services are rendered by the employees.

b. Defined Benefit Plans

Gratuity: The Company provides for gratuity, a
defined benefit plan (the "Gratuity Plan") covering
eligible employees in accordance with the Payment
of Gratuity Act, 1972 as amended. The Gratuity Plan
provides a lump sum payment to vested employees
at the time of separation, retirement, death,
incapacitation or termination of employment, of an
amount based on the respective employee's salary
and the tenure of employment. For defined benefit
retirement benefit plans, the cost of providing
benefits is determined using the projected unit credit
method, with actuarial valuations being carried out
at the end of each annual reporting period by an
independent Actuary. Remeasurement, comprising
actuarial gains and losses, the effect of the changes
to the asset ceiling (if applicable) and the return on
plan assets (excluding net interest), is reflected
immediately in the balance sheet with a charge or

credit recognised in other comprehensive income
in the period in which they occur. Remeasurement
recognised in other comprehensive income is
reflected immediately in retained earnings and is
not reclassified to profit or loss. Past service cost
is recognised in the Statement of profit or loss in
the period of a plan amendment. Net interest is
calculated by applying the discount rate to the net
defined benefit liability or asset.

Defined benefit costs are categorised as follows:

i. Service cost (including current service cost,
past service cost, as well as gains and losses on
curtailments and settlements);

ii. Net interest expense or income; and

iii. Remeasurements

The Company presents the service costs in profit or
loss in the line item ‘Employee benefits expense'.
Curtailment gains and losses are accounted for as
past service costs.

Remeasurement, comprising actuarial gains and
losses, (excluding net interest), recognised in other
comprehensive income is reflected immediately in
retained earnings and is not reclassified to profit or loss.

The retirement benefit obligation recognised in the
balance sheet represents the actual deficit or surplus
in the Company's defined benefit plans. Any surplus
resulting from this calculation is limited to the present
value of any economic benefits available in the form
of refunds from the plans or reductions in future
contributions to the plans.

A liability for a termination benefit is recognised at the
earlier of when the Company can no longer withdraw
the offer of the termination benefit and when the
Company recognises any related restructuring costs.

C. Long Term Employee Benefits:

The Company accounts for its liability towards
compensated absences based on actuarial valuation
done as at the Balance Sheet date by an independent
actuary using the Projected Unit Credit Method.
Liabilities in respect of other long-term employee
benefits are measured at the present value of the
estimated future cash outflows expected to be made
by the Company in respect of services provided by
employees upto the reporting date.

11. Foreign currency transactions

Income and expenses in foreign currencies are
recorded at the exchange rate prevailing on the date
of the transaction.

Monetary items:

Monetary assets and liabilities denominated in foreign
currencies are translated into the functional currency
at the exchange rate at the reporting date. Non¬
monetary assets and liabilities that are measured at
fair value in a foreign currency are translated into the
functional currency at the exchange rate when the fair
value was determined. Foreign currency differences
are recognised in the Statement of Profit and Loss.

Non-Monetary items:

Non-monetary items which are carried in terms of
historical cost denominated in a foreign currency, are
reported using the exchange rate at the date of the
transaction.

12.Taxation

Income tax expense comprises current tax expense
and the net change in deferred taxes recognised in the
Statement of Profit and Loss, except when they relate
to items that are recognised in other comprehensive
income or directly in equity, in which case, the
current and deferred tax are also recognised in other
comprehensive income or directly in equity respectively.

a. Current tax

The tax currently payable is based on the taxable profit
for the year. Taxable profit differs from net profit as
reported in profit or loss because it excludes items
of expense or income that are taxable or deductible
in other years and it further excludes items that are
never taxable or deductible. The Company's liability
for tax is calculated using tax rates enacted or
substantively enacted at the reporting date. Current
tax also includes any tax arising from dividends as per
the provisions of Income-tax Act, 1961.

Current tax assets and liabilities are offset only if, the
Company:

i) has a legally enforceable right to set off the
recognised amounts; and

ii) intends either to settle on a net basis, or to realise
the asset and settle the liability simultaneously.

b. Deferred tax

Deferred tax is recognised in respect of temporary
differences between the carrying amounts of assets
and liabilities for financial reporting purposes and the
amounts used for taxation purposes. Deferred tax is
not recognised for temporary differences on the initial
recognition of assets or liabilities in a transaction that
is not a business combination and that affects neither
accounting nor taxable profit or loss.

Deferred tax assets are recognised for unused tax
losses, unused tax credits, unabsorbed depreciation
and deductible temporary differences to the extent
that it is probable that future taxable profits will be
available against which they can be used. Deferred
tax assets are reviewed at each reporting date and are
reduced to the extent that it is no longer probable that
the related tax benefit will be realised; such reductions
are reversed when the probability of future taxable
profits improves.

Unrecognised deferred tax assets are reassessed at
each reporting date and recognised to the extent that
it has become probable that future taxable profits will
be available against which they can be used.

Deferred tax assets and liabilities are measured at the
tax rates that are expected to apply in the year when
the asset is realised or the liability is settled, based
on tax rates and tax laws that have been enacted or
substantively enacted at the reporting date.

The measurement of deferred tax reflects the tax
consequences that would follow from the manner in which
the Company expects, at the reporting date, to recover or
settle the carrying amount of its assets and liabilities.

Deferred tax assets and liabilities are offset only if:

a) the Company has a legally enforceable right to set off
current tax assets against current tax liabilities; and

b) the deferred tax assets and the deferred tax
liabilities relate to income taxes levied by the same
taxation authority on the same taxable Company.

Deferred tax asset / liabilities in respect of temporary
differences which originate and reverse during the tax
holiday period are not recognised. Deferred tax assets
/ liabilities in respect of temporary differences that
originate during the tax holiday period but reverse after
the tax holiday period are recognised. Deferred tax
assets on unabsorbed tax losses and tax depreciation
are recognised only to the extent that it is probable that
taxable profits will be available against which deductible
temporary differences can be utilised. The tax effect is
calculated on the accumulated timing differences at the
year-end based on the tax rates and laws enacted or
substantially enacted on the balance sheet date.

Where current tax or deferred tax arises from the initial
accounting for business combination, the tax effect is
included in the accounting for the business combination.

13.Leases

A. Where the Company is the lessee

The Company assesses whether a contract is or
contains a lease, at inception of the contract. The
Company recognises a right-of-use asset and a
corresponding lease liability with respect to all lease
agreements in which it is the lessee, except for short
term leases (defined as leases with a lease term of
12 months or less) and leases of low value assets.
For these leases, the Company recognises the lease
payments as an operating expense on a straight¬
line basis over the term of the lease unless another
systematic basis is more representative of the time
pattern in which economic benefits from the leased
asset are consumed.

The lease liability is initially measured at the present
value of the lease payments that are not paid at the
commencement date, discounted by using the rate
implicit in the lease. If this rate cannot be readily
determined, the Company uses its incremental
borrowing rate.

Lease payments included in the measurement of
the lease liability comprise of fixed lease payments
(less any lease incentives), variable lease payments,
penalties, etc.

The lease liability is presented as a separate line in the
Balance sheet.

The lease liability is subsequently measured by
increasing the carrying amount to reflect interest on
the lease liability (using the effective interest method)
and by reducing the carrying amount to reflect the
lease payments made.

The Company remeasures the lease liability (and
makes a corresponding adjustment to the related
right-of-use asset) whenever:

• the lease term has changed or changes in
circumstances resulting in a change in the
assessment of exercise of a purchase option, in
which case the lease liability is remeasured by
discounting the revised lease payments using a
revised discount rate.

• the lease payments change due to changes in an
index or rate or a change in expected payment
under a guaranteed residual value, in which cases
the lease liability is measured by discounting the
revised lease payments using the initial discount
rate (unless the lease payments change is due to
a change in a floating interest rate, in which case a
revised discount rate is used).

• a lease contract is modified and the lease modification
is not accounted for as a separate lease, in which
case the lease liability is remeasured by discounting
the revised lease payments using a revised discount
rate at the effective date of the modification.

The Company has made such adjustments during the
periods presented.

The right-of-use assets comprise the initial
measurement of the corresponding lease liability,
lease payments made at or before the commencement
day and any initial direct costs. They are subsequently
measured at cost less accumulated depreciation and
impairment losses.

Whenever the Company incurs an obligation for costs
to dismantle and remove a leased asset, restore the
site on which it is located or restore the underlying
asset to the condition required by the terms and
conditions of the lease, a provision is recognised and
measured under Ind AS 37. The costs are included in
the related right-of-use asset, unless those costs are
incurred to produce inventories.

Right-of-use assets are depreciated over the shorter
period of lease term and useful life of the underlying asset.

The right-of-use assets are presented as a separate
line in Balance sheet. The Company applies Ind AS 36
Impairment of Assets to determine whether a right-
of-use asset is impaired.

B. Where the Company is the lessor

Leases in which the Company does not transfer
substantially all the risks and rewards of ownership
of an asset are classified as operating leases. Rental
income from operating lease is recognised on a
straight-line basis over the term of the relevant lease.
Contingent rents are recognised as revenue in the
period in which they are earned.

Leases are classified as finance leases when substantially
all of the risks and rewards of ownership transfer from
the Company to the lessee. Amounts due from lessees
under finance leases are recorded as receivables at the
Companies net investment in the leases. Finance lease
income is allocated to accounting periods so as to reflect
a constant periodic rate of return on the net investment
outstanding in respect of the lease.

14.Earnings per share

Basic earnings per share is computed by dividing the
profit / (loss) after tax by the weighted average number
of equity shares outstanding during the year.

Diluted earnings per share is computed by dividing
the profit/ (loss) after tax as adjusted for dividend,
interest and other charges to expense or income
relating to the dilutive potential equity shares, by the
weighted average number of equity shares considered
for deriving basic earnings per share and the weighted
average number of equity shares which could have
been issued on the conversion of all dilutive potential
equity shares. Potential equity shares are deemed to be
dilutive only if their conversion to equity shares would
decrease the net profit per share from continuing
ordinary operations. Potential dilutive equity shares
are deemed to be converted as at the beginning of
the year, unless they have been issued at a later date.
The dilutive potential equity shares are adjusted for
the proceeds receivable had the shares been actually
issued at fair value (i.e. average market value of the
outstanding shares). Dilutive potential equity shares
are determined independently for each year presented.
The number of equity shares and potentially dilutive
equity shares are adjusted for share splits / reverse
share splits and bonus shares, as appropriate.

15.Segment Reporting

Operating segments reflect the Company's
management structure and the way the financial
information is regularly reviewed by the Company's
Chief Operating Decision Maker (CODM) who is the
Chief Executive Officer of the Company. The CODM
considers the business from both business and product
perspective based on the dominant source, nature
of risks and returns and the internal organisation
and management structure. The accounting policies
adopted for segment reporting are in line with the
accounting policies of the Company.

16.Impairment of non-financial assets

The Company assesses at each reporting dates as
to whether there is any indication that any Property,
Plant and Equipment or Other Intangible assets or
Investment Property or other class of an asset or
Cash Generating Unit (‘CGU') may be impaired. If any
such indication exists, the recoverable amount of the
assets or CGU is estimated to determine the extent of
impairment, if any. When it is not possible to estimate
the recoverable amount of an individual asset, the
Company estimates the recoverable amount of the
CGU to which the asset belongs.

An impairment loss is recognized in the Statement of the
Profit and Loss to the extent, asset's carrying amount
exceeds its recoverable amount. The recoverable
amount is higher of an asset's fair value less cost of
disposal and value in use. Value in use is based on the
estimated future cash flows, discounted to their present
value using pre-tax discount rate that reflects current
market assessments of the time value of money and risk
specific to the assets. The impairment loss recognised
in prior accounting period is reversed if there has been
a change in the estimate of recoverable amount.

17. Events after reporting date

Where events occurring after the balance sheet
date till the date when the financial statements are
approved by the Board of Directors of the Company,
provide evidence of conditions that existed at the end
of the reporting period, the impact of such events is
adjusted within the financial statements. Otherwise,
events after the reporting balance sheet date of
material size or nature are only disclosed.

18. Non-Current Assets held for Sale

Non-Current Assets classified as held for sale are
measured at the lower of the carrying amount and fair
value less cost of disposal. Non-current assets are
classified as held for sale if their carrying amount will
be recovered through a sale transaction rather than
through continuing use. This condition is regarded
as met only when the sale is highly probable, and the
asset is available for immediate sale in its present
condition. Management must be committed to the sale
which should be expected to qualify as a completed for
recognition as a completed sale within one year from
the date of classification.

19.Statement of Cash Flows

Cash flows are reported using the indirect method,
whereby profit / (loss) before extraordinary items
and tax is adjusted for the effects of transactions of
non-cash nature and any deferrals or accruals of past
or future cash receipts or payments. The Company
reports cash flows during the year by classifying it as
operating, investing and financing activities. For the
purpose of Statement of Cash Flows, Cash and cash
equivalents include cash at bank, cash, cheque and
draft on hand as they are considered an integral part
of the Company's cash management.

20.Related party transactions

Related party transactions are accounted for based on
terms and conditions of the agreement / arrangement
with the respective related parties. These related
party transactions are determined on an arms-length
basis and are accounted for in the period in which
such transactions occur and adjustments if any, to the
amounts accounted are recognised in the period of
final determination.

There are common costs incurred by the Holding
Company / Other Group Companies on behalf of various
entities in the group including the Company. The cost of
such common costs are allocated among beneficiaries
on appropriate basis and accounted to the extent
debited separately by the said related parties.

21.Investment property

Investment properties are measured initially at cost,
including transaction costs. Subsequent to initial
recognition, investment properties are stated at cost
less accumulated depreciation and accumulated
impairment loss, if any.

Investment properties are derecognised either
when they have been disposed of or when they are
permanently withdrawn from use and no future
economic benefit is expected from their disposal. The

difference between the net disposal proceeds and the
carrying amount of the asset is recognised in Statement
of Profit and Loss in the period of derecognition.
Depreciable investment properties have been ascribed
a useful life in the range of 30 years.

22. Earnings before interest, tax, depreciation and
amortisation (“EBITDA”)

The Company presents EBITDA in the Statement of
Profit and Loss; this is not specifically required by Ind
AS 1. The term EBITDA is not defined in Ind AS. Ind
AS compliant Schedule II allows line items, sub-line
items and sub-totals to be presented as an addition
or substitution on the face of the Financial Statements
when such presentation is relevant to an understanding
of the Company's financial position or performance
or to cater to industry/sector-specific disclosure
requirements or when required for compliance with
the amendments to the Companies Act or under the
Indian Accounting Standards.

Measurement of EBITDA:

Accordingly, the Company has elected to present
earnings before interest, tax, depreciation and
amortisation (EBITDA) before exceptional items as
a separate line item on the face of the Statement of
Profit and Loss. The Company measures EBITDA
before exceptional items on the basis of profit/(loss)
from continuing operations including other income.
In its measurement, the Company does not include
exceptional items, depreciation and amortisation
expense, finance costs, and tax expense.

23. Business Combinations of entities or businesses
under common control

Business combinations involving entities or businesses
under common control are accounted for using the
pooling of interest method. The assets and liabilities
of the transferor entity or business are accounted
at their carrying amounts on the date of acquisition
subject to necessary adjustments required to
harmonise accounting policies. Any excess or shortfall
of the consideration paid over the share capital of the
transferor entity or business is recognised as capital
reserve under equity. The financial information in
the financial statements in respect of prior periods
shall be restated as if the business combination had
occurred from the beginning of the preceding period
in the financial statements, irrespective of the actual
date of the combination.

4. RECENT ACCOUNTING
PRONOUNCEMENTS

Ministry of Corporate Affairs ("MCA") notifies new
standards or amendments to the existing standards
under Companies (Indian Accounting Standards) Rules
as issued from time to time. For the year ended March
31, 2025, MCA has notified Ind AS - 117 Insurance
Contracts and amendments to Ind AS 116 - Leases,
relating to sale and leaseback transactions, applicable
to the Company w.e.f. April 1, 2024. The Company has
reviewed the new pronouncements and based on its
evaluation has determined that it does not have any
significant impact in its financial statements.

Note: The Company has used a practical expedient by computing the expected credit loss allowance for trade receivable based
on a provision matrix. The provision matrix takes into account historical credit loss experience and adjusted for forward - looking
information. The expected credit loss allowance is based on the ageing of the receivables (other than related parties) from the date of
the invoice and the rates are given in the provision matrix as per which trade receivables aged (from date of invoice) beyond 3 years
are provided entirely, age of 2 to 3 years is provided 50%, age of 1 to 2 years at 25% and no provision is made upto 1 year. Additional
provision, where required, has been made based on specific debtors and other conditions impacting recoverability. The Company
believes that the carrying amount of allowance for expected credit loss with respect to trade receivables is adequate.

Note:

a) During the year ended March 31, 2024, pursuant to the resolution passed by the Board of Directors as on 21 July 2023 and the

approval of shareholders granted in the extra-ordinary General meeting held on 25 July 2023:

(i) the paid-up share capital of the Company has been sub-divided from the face value of Rs 10 per equity share to Rs 5 per equity
share;

(ii) the authorised share capital of the Company has been increased from Rs 1,000.00 lakhs divided into 1,00,00,000 equity shares
of Rs 10 each to Rs 3,000.00 lakhs divided into 6,00,00,000 equity shares of Rs 5 each; and

(iii) the Company has issued and allotted 3,55,65,712 fully paid up 'bonus shares' at par in proportion of 4 new equity shares of
Rs 5 each for every one existing fully paid up equity share of Rs 5 each held on the record date of 25 July 2023. The Company
has utilised General Reserves of Rs 1778.29 Lakhs for issuing such bonus shares in accordance with the provisions of the
Companies Act, 2013."

13.5 Restriction of Rights

The Company has only one class of equity shares having a face value of Rs.5 per share. Each shareholder is entitled
to one vote per equity share held. Dividend proposed by the Board of Directors, if any, is subject to the approval of the
shareholders at the Annual General Meeting. In the event of liquidation, the equity shareholders are eligible to receive
the remaining assets of the Company after distribution of all preferential amounts, in proportion to their shareholding.

13.6 Shares issued for other than cash

i) The Company has issued 4,445,714 Equity Shares having a face value of Rs 10 each during the financial year
2022-23 pursuant to the Scheme of Arrangement.

ii) During the financial year 2023-24, the Company has issued and allotted 3,55,65,712 fully paid up ‘bonus shares'
at par in proportion of 4 new equity shares of Rs 5 each for every one existing fully paid up equity share of Rs 5
each held on the record date of 25 July 2023.

Nature and purpose of reserves
General Reserve

General reserve represents appropriation of retained earnings and are available for distribution to the shareholders.
The general reserve is used from time to time to transfer profits from retained earnings for appropriation purposes.
As the general reserve is created by a transfer from one component of equity to another and is not an item of other
comprehensive income, items included in the general reserve will not be reclassified subsequently to profit or loss
except to the extent permitted as per Companies Act,2013 and rules made thereunder.

Securities Premium

Securities premium represents the premium received on issue of shares over and above the face value of equity shares.
The same is available for utilisation in accordance with the provisions of the Companies Act, 2013.

Capital Reserve

The Capital Reserve comprises reserve created on account of business combinations.

Retained earnings

Retained earnings represent surplus/accumulated earnings of the Company and are available for distribution to shareholders.
The amount that can be distributed by the Company as dividends to its equity shareholders is determined based on the
standalone financial statements of the Company and considering the requirements of the Companies Act, 2013.

c. During the previous year, the Company utilized short-term working capital facilities provided by HDFC Bank, which
were fully repaid before the previous year-end. As of 31 March, 2024, the Company maintained a positive balance in
its Cash Credit (CC) account.

15.2 Borrowings from HDFC Bank Limited on the basis of Security of Assets

The Company has been sanctioned working capital / cash credit facility limits in excess of Rs. 5 crores, in aggregate, from
bank on the basis of security of current assets. The quarterly returns or statements comprising information on book
debt, ageing analysis of the debtors/other receivables and other stipulated financial information filed by the Company
with such bank are in agreement with the unaudited books of account of the Company of the respective quarters and
audited financial statements for the financial year end.

15.3 The terms and conditions laid down by the bank with respect of the above borrowing from bank contain certain
stipulations / covenants which the Company has complied with. The bank also confirmed to the Company that the Company
has complied with their lending terms as at 31 March 2025 and during the current year the account is in good order.

15.4 Loans from related parties

Loans taken from related parties during the year are unsecured and carries interest rate of 10.00% and 10.25% (31
March 2024: 10%) per annum. All the loans are repayable within one year from the reporting date.

20(d) Revenue from contracts with customers includes revenue from customers individually constituting more than
10% of the total revenue from contracts with customers of Rs. 2,825.08 lakhs for the year ended 31 March 2025 and Rs.
4,591.75 lakhs for the year ended 31 March 2024.

20(e) The Company receives payments from customers based upon contractual billing schedules; accounts receivable
is recorded when the right to consideration becomes unconditional. In certain contracts, the Company receives advances
from customer on its commencement which is adjusted against subsequent invoicing. The Company records deferred
revenue when revenue is recognised subsequent to invoicing. Details of advances from customer (contract liabilities) is
disclosed in Note 17(a).

The Company records Unbilled revenue when revenue is recognised prior to billing. Details of Trade receivables, Contract
assets and Unbilled revenues are disclosed in Notes 11, 10 and 9(a) respectively.

20(f) The entity has recognised Contract asset for the costs related directly to a contract or to an anticipated contract
that the entity can specifically identify for which performance obligation is not satisfied as on 31 March 2025 and
31 March 2024. (Refer note 10)

20(g) The Contract liability outstanding at the beginning of the year has been recognised as revenue during the year
ended 31st March, 2025 and 31 March 2024.

The Contract Assets outstanding at the beginning of the year has been billed during the year ended 31st March, 2025
and 31 March 2024.

*During the year ended 31 March 2024, pursuant to resolution passed by our Board on 21 July 2023 and the approval of

shareholders granted in the extra-ordinary General meeting held on 25 July 2023:

(i) the paid-up share capital of the Company has been sub-divided from face value of Rs 10 per equity share to Rs 5 per
equity share;

(ii) the authorised share capital of the Company has been increased from Rs 1,000 Lakhs to Rs 3,000 Lakhs divided into
6,00,00,000 equity shares of Rs 5 each.

(iii) the Company has issued and allotted fully paid up ‘bonus shares' at par in proportion of 4 new equity shares of Rs 5
each for every one existing fully paid up equity share of Rs 5 each held on the record date of 25 July 2023.

(iv) the Company has issued and alloted 60,20,101 fully paid up equity shares of Rs 5 each via fresh issue through an
initial public offering.

Post sub-division, issue of bonus shares and fresh issue, the issued, subscribed and paid-up equity share capital of the

Company stood at Rs 2,523.87 Lakhs divided in 5,04,77,241 fully paid equity shares of Rs 5 each.

30 EMPLOYEE BENEFITS
31.1 Defined Contribution Plan

The Company makes Provident Fund and Employee's State Insurance Scheme contributions for qualifying employees.
Under the Schemes, the Company is required to contribute a specified percentage of the payroll costs to fund the benefits.
The contributions payable by the Company are at rates specified in the rules of the Schemes/Policy are as below:

31.2 Defined Benefit Plans

The Company operates a gratuity plan covering qualifying employees. The benefit payable is the greater of the amount
calculated as per the Payment of Gratuity Act, 1972 or the Company scheme applicable to the employee subject to ceiling
of Rs 20 lakhs. The benefit vests upon completion of five years of continuous service and once vested it is payable to
employees on retirement or on termination of employment. In case of death while in service, the gratuity is payable
irrespective of vesting. The Company makes annual contribution to the group gratuity scheme administered by the Life
Insurance Corporation of India. The following table sets out the status of the Gratuity scheme and the amount recognised
in the standalone financial statements as per the Actuarial Valuation done by an Independent Actuary:

31 SEGMENT REPORTING

The Company operates in a single operating segment i.e. ‘Integrated Marketing Communications' and the information
reported to the Chief Operating Decision Maker (CODM) for the purposes of resource allocation and assessment of
performance focuses on this operating segment. Accordingly, there is single reportable operating segment in accordance
with Ind AS 108 ‘Operating Segments'.

32 CAPITAL MANAGEMENT

For the purpose of the Company's capital management, capital includes issued equity capital, securities premium and
all other equity reserves attributable to the equity holders. The primary objective of the Company's capital management
is to maximise the shareholder value.

The Company manages its capital structure and makes adjustments in light of changes in economic conditions and
the requirements of the financial covenants. To maintain or adjust the capital structure, the Company may adjust the
dividend payment to shareholders, return capital to shareholders or issue new shares. The Company monitors capital
using a gearing ratio, which is net debt divided by total capital plus net debt. The Company includes within net debt -
leases, interest bearing loans and borrowings as reduced by cash and cash equivalents and excluding discontinued
operations.

34 FINANCIAL RISK MANAGEMENT

The Company's Board of Directors has overall responsibility for the establishment and oversight of the Company's risk
management framework. The Board of Directors has established the Risk Management committee, which is responsible
for developing and monitoring the Company's risk management policies. The committee reports regularly to the Board
of Directors on its activities.

The Company's risk management policies are established to identify and analyse the risks faced by the Company, to
set appropriate risk limits and controls and to monitor risks and adherence to limits. Risk management policies and
systems are reviewed regularly to reflect changes in market conditions and the Company's activities. The Company,
through its training and management standards and procedures, aims to maintain a disciplined and constructive control
environment in which all employees understand their roles and obligations.

The committee reviews and agrees policies for managing each of these risks, which are summarized below:

34.1 Market risk

The Company is exposed to market risks such as price, interest rate fluctuation and foreign currency rate fluctuation
risks, capital structure and leverage risks.

34.2 Foreign Currency Risk Management:

The Company predominantly undertakes transactions in Indian rupees. The Company undertakes few transactions
denominated in foreign currencies and consequently, exposures to exchange rate fluctuation arises. The Company does
not enter into trade financial instruments including derivative financial instruments for hedging its foreign currency
risk. The appropriateness of the risk policy is reviewed periodically with reference to the approved foreign currency risk
management policy followed by the Company.

The carrying amounts of the Company's foreign currency denominated monetary assets and monetary liabilities at the
end of each reporting period are as follows :

B. Foreign Currency Sensitivity Analysis

The following table details the company's sensitivity to a 10% increase and decrease in the Indian Rupee against the
relevant foreign currencies (USD). 10% is in the rate in order to determine the sensitivity analysis considering the past
trends and expectation of the management for changes in the foreign currency exchange rate (USD). The sensitivity
analysis includes the outstanding foreign currency denominated monetary items and adjusts their translation at the
year end for a 10% change in the foreign currency rates (USD). A positive number below indicates an increase in profit
or equity where the Indian Rupee strengthens 10% against the relevant currency. For a 10% weakening of the Indian
Rupee against the relevant currency (USD), there would be a comparable impact on the profit or equity and balance
below would be negative.

34.3 Liquidity Risk Management :

Liquidity risk refers to the risk that the Company cannot meet its financial obligations. The Company manages liquidity
risk by maintaining adequate reserves and banking facilities by continuously monitoring forecast and actual cash flows
and by matching maturing profiles of financial assets and financial liabilities in accordance with the approved risk
management policy of the Company. The Company invests its surplus funds in bank fixed deposits which carry minimal
mark to market rates.

Interest Risk Management

Interest rate risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate because
of changes in market interest rates. The Company's exposure to the risk of changes in market interest rates relates
primarily to the Company's long-term debt obligations with floating interest rates. The Company does not have any long
term debt as at reporting date.

The Company manages its interest rate risk by having a mixed portfolio of fixed and variable rate loans and borrowings.
Liquidity and Interest Risk Tables:

The following tables detail the Company's remaining contractual maturity for its non-derivative financial liabilities with
agreed repayment periods. The tables have been drawn up based on the undiscounted cash flows of financial liabilities
based on the earliest date on which the Company can be required to pay. The tables include both interest and principal
cash flows.

To the extent that interest flows are floating rate, the undiscounted amount is derived from interest rate curves at
the end of the reporting period. The contractual maturity is based on the earliest date on which the Company may be
required to pay.

The Company has sufficient current assets comprising of Trade receivables, Cash and cash equivalents, Other bank
balances, Loans and other current financial assets to manage the liquidity risk, if any, in relation to current financial
liabilities. The fact that the Company also has credit facilities with Banks, the Company believes that it has enough
sources to meet its financial obligations as they fall due, in case of any deficit.

34.4 Credit Risk:

Credit risk is the risk of financial loss to the Company if a customer or counterparty to a financial instrument fails to
meet its contractual obligations, and arises principally from the Company's receivables from customers. The carrying
amount of financial assets represents the maximum credit exposure.

Trade receivables, loans and other receivables

Credit risk arises from the possibility that customers may not be able to settle their obligations as agreed. To manage
this, the businesses periodically assesses the financial reliability of customers, taking into account the financial
condition, current economic trends, analysis of historical bad debts and ageing of accounts receivable. The Company
establishes an allowance for doubtful receivables that represents its estimate of expected losses in respect of Trade
receivables, Loans and Other receivables (refer note 11, 8 and 10). The credit risk from Government agencies, which
form a significant portion of the Company's revenue and receivables, is minimal considering the sovereign nature of the
receivables. The Company does not give any credit period to the customer however it expects to receive the payments
within 30 to 60 days from the date of invoice.

Cash and cash equivalents

The Company maintains its cash and cash equivalents with creditworthy banks and reviews it on ongoing basis. The
creditworthiness of such banks is evaluated by the management on an ongoing basis and is considered to be good.

Other financial assets

Other financial assets are neither past due nor impaired. The loan to Hansa Vision India Private Limited was fully realised
during previous year.

34.5 Fair value of financial assets and financial liabilities that are not measured at fair value
(but fair value disclosures are required)

The Management considers that the carrying amount of financial assets and financial liabilities recognized in the
standalone financial statements approximate their fair values.

34.6 Offsetting of financial assets and financial liabilities

The Company does not offset financial assets and financial liabilities

c. Debt service coverage ratio = Earnings available for Debt service/ Debt service

Earnings available for Debt Service = Net Profit after taxes Non-cash operating expenses like depreciation and
other amortizations Interest other adjustments like loss on sale of Fixed assets etc.

Debt service = Interest & Lease Payments Principal Repayments

"Net Profit after tax" means reported amount of "Profit / (loss) for the year" and it does not include items of other
comprehensive income."

d. Return on Equity Ratio = Net Profits after taxes /Average Shareholder's equity

e. Trade Receivable Turnover (times) = Gross Billings / Average Trade Receivables (Simple Average: Opening Closing)

f. Trade Payable Turnover (times) = Net Credit Purchases / Average Trade Payables (Simple Average: Opening
Closing)

g. Net Capital Turnover = Gross Billings / Working Capital ( Current Assets - Current Liabilities)

h. Net Profit Ratio = Net Profit After Tax /Revenue from Operations

i. Return on Capital employed = EBIT/ Capital Employed ( Total Debt Tangible Net Worth Deferred Tax Liability)
Reason For Variance (where variance > 25%).

1 Increase in Debt Service implies that the borrowings are lower as compared to the previous year and hence there is
an improvement.

2 Decrease in profits as compared to the previous year has resulted in the reduction in the return on equity ratio.

3 Increase in the Trade Payable to Turnover ratio is on account of better management of vendor payments resulting in
improved ratio.

4 Decrease in profits as compared to the previous year has resulted in the reduction in the Net Profit ratio.

5 Decrease in profits and higher dividend payout as compared to the previous year has resulted in the reduction in the
Return on Capital Employed.

Notes:

1. The Company has given corporate guarantee of Rs 1000 lakhs and Rs 300 lakhs to bank in current year in favour of loan taken
by Hansa Research Group Private Limited and Hansa Customer Equity Private Limited from bank, respectively. The same is
outstanding at year end.

2. Related party transactions are at an arms-length.

3. The Company has entered into a contract with its subsidiary Hansa Research Group Private Limited to build and provide fit-out for
CATI centre on an operating lease basis. The fit-out work is in progress as the the year end (refer note 37.2).

4. The remuneration paid to Key Managerial Personnels excludes defined benefit plans (Gratuity) as the provision is computed for the
Company as a whole and separate figures are not available.

38 WILFUL DEFAULTER:

The Company has not been declared as a wilful defaulter by any bank, finacial institutions or any other lender.

39 DETAILS OF CRYPTO CURRENCY OR VIRTUAL CURRENCY:

During the current and previous year the Company has not traded or invested in Crypto or Virtual Currency.

40 UNDISCLOSED INCOME:

There are no transactions which are not recorded in the books of accounts that has been surrendered or disclosed as
income during the year in the tax assessments under the Income Tax Act, 1961.

41 UTILISATION OF BORROWED FUNDS

a. ) The Company has not advanced or loaned or invested funds (either borrowed funds or share premium or any other

sources or kinds of funds) to any other persons or entities, including foreign entities (Intermediaries) with the
understanding (whether recorded in writing or otherwise) that the Intermediary shall:

(i) directly or indirectly lend or invest in other persons or entities identified in any manner whatsoever by or on behalf
of the company (Ultimate Beneficiaries), or

(ii) provide any guarantee, security or the like to or on behalf of the Ultimate Beneficiaries

b. ) The Company has not received any fund from any person or entities, including foreign entities (Funding Party) with

the understanding (whether recorded in writing or otherwise) that the company shall:

(i) directly or indirectly lend or invest in other persons or entities identified in any manner whatsoever by or on behalf
of the Funding Party (Ultimate Beneficiaries), or

(ii) provide any guarantee, security or the like to or on behalf of the Ultimate Beneficiaries

43 DECLARATION AND PAYMENT OF DIVIDEND

Dividends paid during the year ended 31 March 2025 include an amount of Rs 2.00 per equity share of the face value Rs
5 each towards dividend for the year ended 31 March 2024 amounting to Rs.1,009.54 lakhs. Dividends paid during the
year ended 31 March 2024 include an amount of Rs 4.00 per equity share of the face value Rs 10 each towards dividend
for the year ended 31 March 2023 amounting to Rs.177 lakhs.

The Board of Directors at its meeting held on 20 May 2025 have recommended payment of dividend of Rs. 1.50 per equity
share of face value of Rs.5 each for the financial year ended 31 March 2025, amounting to Rs.757.16 lakhs.The proposed
dividend is subject to approval by shareholders at the ensuing Annual General Meeting of the Company.

The Company has complied with provisions of Section 123 of Companies Act, 2013 with respect to declaration and
payment of proposed final dividend during respective years.

44 INVESTMENTS IN IL&FS SECURITIES BY PROVIDENT FUND TRUST ADMINISTERED BY
THE COMPANY AND RELATED ACCOUNTING

The Company had an exempted (exempted from the operation of the provisions of the Employees Provident Funds
Scheme, 1952) Provident Fund (PF) Trust (Trust) which was administered by it and as per the trust deed, the Company
shall make good any deficiency in the interest rate declared by the Trust below the statutory limit as well as any loss
on account of investments made by the Trust. The Company had surrendered the exemption in the month of August
2019 and effective 1 October 2019, pursuant to an in-principle acceptance by the PF Department of the surrender of
exemption subject to specified conditions, the Company started making contributions to the fund administered by
the Central Government of India for qualifying employees. Consequent to the surrender of exemption in August 2019,
the Company initiated the process of transfer of investments held by the Trust in favour of the PF Department in
September 2019 and had also committed to the PF Department that any losses on account of the investments held by
the PF Trust would be borne by the Company. The PF Department had carried out a special audit of the PF Trust and
the settlement process related to the surrender of exemption with the PF Department was completed in the financial
year ended 31 March 2022.

As part of the investments held by the PF Trust at the time of surrender, an amount of Rs. 331 lakhs were investments
in the securities of Infrastructure Leasing & Finance Services Limited, in respect of which the proceedings before the
National Company Law Appellate Tribunal (NCLAT) are ongoing since 2018-2019. The PF Department required the

Company to pay the amount of principal and the interest shortfall in respect of this investment and during the current
year, the Company has paid an amount of Rs. 417.14 lakhs to the PF Department, comprising of Rs. 331.00 lakhs of the
principal portion and Rs. 86.44 lakhs being the interest/other charges for the period upto the date of settlement. The
securities of IL&FS have been transferred in the name of the Company in April 2022 and the Company is awaiting the
outcome of the proceedings before the NCLAT.

Considering the obligations of the Company pursuant to the Trust Deed, the commitment to the PF Department that any
losses on account of the investments held by the PF Trust would be borne by the Company and the ongoing proceedings
relating to IL&FS at the NCLAT, the Company has accounted for Rs. 331.00 lakhs as provision towards shortfall in
realization of the principal value of investments (Provision for Expected PF Trust Loss) on grounds of prudence and has
debited the retained earnings on 1 April 2020, the earliest balance sheet presented, in respect of the same. Interest/
other charges obligations upto 1 April 2020 of Rs. 29.54 lakhs has been accounted in retained earnings and interest
differential for the periods ended 31 March 2021 and 31 March 2022 of Rs. 36.14 lakhs and Rs. 20.76 lakhs has been
accounted in the Statement of Profit and Loss for these periods, respectively.

As part of ongoing proceeding before NCLAT, the Company has received Rs 33.22 lakhs for the year ended 31 March
2025 (31 March 2024: Rs. 10.75 lakhs) against the said investment which the Company has accounted as income.

45 UTILISATION OF IPO PROCEEDS

During the previous year, the company completed initial public offering (IPO) of ' 42,356.00 lakhs (including fresh issue
of ' 17,300.00 lakhs) comprising of (i) equity shares of 58,79,751 each at an issue price of ' 288 per share towards
fresh issue of equity shares (ii) equity shares of 87,00,000 each at an issue price of ' 288 per share towards offer for
sale (iii) equity shares of 1,40,350 each at an issue price of ' 261 per share for employee quota towards fresh issue. The
equity shares of the company were listed on National Stock Exchange of India Limited and BSE Limited w.e.f March
12, 2024. The Company incurred issue expenses amounting to Rs 4,127.22 lakhs. These expenses were borne by the
Company and Selling Shareholders, in proportion of the Equity Shares issued by the Company and sold by each of the
Selling Shareholders in the Offer for Sale and in accordance with Applicable Law amounting to Rs.1,667.48 lakhs and
Rs.2,459.74 lakhs respectively. The Company's share of expense of Rs.1,425.78 lakhs (excluding taxes) was adjusted
against Securities Premium as at 31 March 2024.

46 ADDITIONAL DISCLOSURES

(i) Title deeds of Immovable Properties not held in name of the Company:

The Company does not hold any immovable properties whose title deeds are not in the name of the Company (other
than properties where the company is the lessee and the lease agreements are duly executed in favour of the lessee).

(ii) Loans or Advances:

The Company has not granted Loans or Advances in the nature of loans to promoters, directors, KMPs and the
related parties (as defined under Companies Act, 2013), either severally or jointly with any other person, that are:

(a) repayable on demand; or

(b) without specifying any terms or period of repayment,

(iii) Intangible Assets under Development:

No assets have been classified as intangible assets under development.

(iv) Details of Benami Property held:

No proceeding has been initiated or pending against the company for holding any benami property under the Benami
Transactions (Prohibition) Act, 1988 (45 of 1988) and rules made thereunder.

(v) Relationship with Struck off Companies:

The Company does not have any transactions with companies struck off under section 248 of the Companies Act,
2013 or section 560 of Companies Act, 1956.

(vi) Registration of charges or satisfaction with Registrar of Companies (ROC):

The Company does not have any charges or satisfaction yet to be registered with ROC beyond the statutory period.

(vii) Compliance with number of layers of companies:

The Company has complied with the number of layers prescribed under clause (87) of section 2 of the Act read with
the Companies (Restriction on number of Layers) Rules, 2017.

47 PREVIOUS YEAR COMPARATIVE

Previous year's numbers have been regrouped/reclassified, wherever necessary, to make them comparable with the
figure of the current year.

48 OTHER MATTERS

Information with regards to other matters specified in Schedule III of the Companies Act, 2013 are either Nil or not
applicable to the Company.

In terms of our report of even date attached

For C N K & Associates LLP For and on behalf of the Board of Directors

Chartered Accountants R K SWAMY LIMITED

Firm's Registration No.: 101961W/W-100036 CIN: L74300TN1973PLC006304

Sd/- Sd/- Sd/-

Himanshu Kishnadwala Srinivasan K Swamy Narasimhan Krishnaswamy

Partner Executive Group Chairman and Managing Director and

Whole-time Director Group CEO

Membership No.: 37391 DIN: 00505093 DIN: 00219883

Place: Mumbai Place: Mumbai Place: Mumbai

Date: May 21, 2025 Date: May 21, 2025 Date: May 21, 2025

Sd/- Sd/-

Aparna Bhat Rajeev Newar

Company Secretary Group CFO

Membership No: A19995

Place: Mumbai Place: Mumbai

Date: May 21, 2025 Date: May 21, 2025